Marketing for Union Clients

Association professionnelle des technologistes médicaux du Québec (APTMQ)

Wrote press releases and organized press conferences. Conceived, planned and implemented a province-wide campaign promoting the profession of laboratory technician. Created union newspaper advertisements. Produced union promotional videos.

Canadian Association of Air Traffic Controllers (CATCA)

Acted as a marketing/media consultant during bargaining of the union's first collective agreement with NAV Canada.

Canadian Auto Workers (CAW)

Participated in a campaign regarding the plant closing of Kenworth/Paccar in Ste-Thérèse.

Confédération des syndicats nationaux (CSN)

Planned and prepared an extensive research survey and developed a strategic plan to recruit new members. Counselled the legal department on the business effects of "negative" public relations and advertising.

Fédération des affaires sociales (FAS)

Created a union newspaper advertisement.

National Arts Center Orcherstra, American Federation of Musicians, local 180 (NACO)

Acted as a marketing/media consultant during negotiations for the renewal of the orchestra's collective agreement.

National Association of Broadcast Employees and Technicians (NABET)

Prepared and wrote a strategic plan for the Quebec region.

National Federation of Nurses' Unions (NFNU)

Created a union advertisement and a promotional pamphlet. Formulated a strategic plan for the federation.

Office and Professional Employees International Union, local 57 (QFL) (OPEIU)

Counselled the union in a campaign against a company union.

Rassemblement des techniciens ambulanciers du Québec (RETAQ)

Compiled and analyzed a survey on work attitudes, as well as one on union militancy prior to negotiations.

Syndicat des techniciens et artisans du réseau français (STARF)

Conceived and administered a survey of the membership and wrote a plan to strengthen the union.

Syndicat des techniciennes et techniciens du cinéma et de la vidéo du Québec (STCVQ)

Recruited a director general and a union adviser. Formulated a strategic plan to strengthen the union.

Please continue reading on about Marketing and boycotts, as well as union organization or membership participation campaigns; or Allen Gottheil's detailed explanation of marketing's relevancy to unions, his answers to some  FAQ's; and union clients in the marketing domain, other union clients; and finally his work experience and education, or return to the introduction on the first page.

If you have any comments, suggestions, brickbats or bouquets ...
Or, If your union organization is planning a major campaign ...
Please do drop a line to: Allen Gottheil:

copyright © Allen Gottheil, 1999
Montreal, Canada
Tel: (514) 481-7270