Marketing for Union Clients
Association professionnelle des technologistes médicaux du Québec (APTMQ)
Wrote press releases and organized press conferences.
Conceived, planned and implemented a province-wide campaign
promoting the profession of laboratory technician. Created union
newspaper advertisements. Produced union promotional videos.
Canadian Association of Air Traffic Controllers
Acted as a marketing/media consultant during bargaining of the
union's first collective agreement with NAV Canada.
Canadian Auto Workers
Participated in a campaign regarding the plant closing of
Kenworth/Paccar in Ste-Thérèse.
Confédération des syndicats nationaux
Planned and prepared an extensive research survey and
developed a strategic plan to recruit new members. Counselled the
legal department on the business effects of "negative" public
relations and advertising.
Fédération des affaires sociales
Created a union newspaper advertisement.
National Arts Center Orcherstra, American Federation of Musicians, local 180
Acted as a marketing/media consultant during negotiations
for the renewal of the orchestra's collective agreement.
National Association of Broadcast Employees and Technicians
Prepared and wrote a strategic plan for the Quebec region.
National Federation of Nurses' Unions (NFNU)
Created a union advertisement and a promotional pamphlet.
Formulated a strategic plan for the federation.
Office and Professional Employees International Union, local 57 (QFL)
Counselled the union in a campaign against a company union.
Rassemblement des techniciens ambulanciers du Québec
Compiled and analyzed a survey on work attitudes, as well as
one on union militancy prior to negotiations.
Syndicat des techniciens et artisans du réseau français
Conceived and administered a survey of the membership and wrote a
plan to strengthen the union.
Syndicat des techniciennes et techniciens du cinéma
et de la vidéo du Québec (STCVQ)
Recruited a director general and a union adviser. Formulated a
strategic plan to strengthen the union.
Please continue reading on about Marketing and boycotts,
as well as union organization or membership
participation campaigns; or Allen Gottheil's detailed
explanation of marketing's relevancy to unions, his answers to some
FAQ's; and union clients
in the marketing domain, other union clients;
and finally his work experience and
education, or return to the
introduction on the first page.
If you have any comments, suggestions, brickbats or bouquets ...
Or, If your union organization is planning a major campaign ...
Please do drop a line to: Allen Gottheil:
copyright © Allen Gottheil, 1999
Tel: (514) 481-7270