Education and Training
Master of Science in Administration (MScA) Marketing
GPA 3.96 out of 4.3
Courses included: Research Methodology in Marketing, Advanced
Marketing Data Analysis, Institutional Public Relations and Fund
Raising, Marketing Planning and Marketing Communications.
Thesis (October 1996): Redefining Marketing: Self-Interest,
Altruism and Solidarity.
Bachelor of Arts (BA)
GPA: 3.5 out of 4
Several courses in Industrial Relations
First Class Standing
Certificate in Marketing
GPA 3.68 out of 4
Academic Achievement Award.
- Searching Dialog databases (1992)
- Basics of Direct Marketing (1990)
- Marketing, Sales Analysis and Forecasting Using Lotus 123 (1990)
- Marketing for Nonprofit Organizations (1986)
Please continue reading on about Marketing and boycotts,
as well as union organization or membership
participation campaigns; or Allen Gottheil's detailed
explanation of marketing's relevancy to unions, his answers to some
FAQ's; and union clients
in the marketing domain, other union clients;
and finally his work experience and
education, or return to the
introduction on the first page.
If you have any comments, suggestions, brickbats or bouquets ...
Or, If your union organization is planning a major campaign ...
Please do drop a line to: Allen Gottheil:
copyright © Allen Gottheil, 1999
Tel: (514) 481-7270