Education and Training

University Degrees

Master of Science in Administration (MScA) Marketing option
Concordia University
GPA 3.96 out of 4.3
Courses included: Research Methodology in Marketing, Advanced Marketing Data Analysis, Institutional Public Relations and Fund Raising, Marketing Planning and Marketing Communications.
Thesis (October 1996): Redefining Marketing: Self-Interest, Altruism and Solidarity.

Bachelor of Arts (BA)
McGill University
GPA: 3.5 out of 4
Several courses in Industrial Relations
First Class Standing


Certificate in Marketing
McGill University
GPA 3.68 out of 4
Academic Achievement Award.


Please continue reading on about Marketing and boycotts, as well as union organization or membership participation campaigns; or Allen Gottheil's detailed explanation of marketing's relevancy to unions, his answers to some  FAQ's; and union clients in the marketing domain, other union clients; and finally his work experience and education, or return to the introduction on the first page.

If you have any comments, suggestions, brickbats or bouquets ...
Or, If your union organization is planning a major campaign ...
Please do drop a line to: Allen Gottheil:

copyright © Allen Gottheil, 1999
Montreal, Canada
Tel: (514) 481-7270